The Power of Personal Branding in Business
Stand Out and Succeed: Harnessing the Power of Personal Branding

In the latest SAICA Biz Impact Podcast, a special panel of inspiring women discuss how personal branding can fuel professional success. Hosted by Luncedo Mtwentwe, the panel included Anelisa Tuswa, Mathabo Sekhonyana, and Deirdre King, who share their experiences and insights on building personal brands that align with values and purpose.

The episode emphasizes that personal branding is more than just about image—it’s about defining your unique strengths and telling a compelling story. The guests highlight the importance of authenticity, understanding your audience, and staying consistent across platforms. As Phumla Dabula, Project Manager at SAICA, said, "When personal branding is used as a tool, it can open doors and set you apart."

Tune in to episode five of season two for practical tips on how to create a personal brand that elevates your career.