Thabelo Raphala CA(SA)
Stop Losing Customers: Sales and Retention Hacks for SMME’s

In this episode, Thabelo Raphala, Managing Director of My Dough, shares her experiences and practical advice on sales and customer retention for entrepreneurs. Inspired by her father's entrepreneurial spirit, Thabelo co-founded My Dough, an incubator supporting nearly 5,000 SMEs with resources like market access, funding, and team management tools.

Thabelo believes sales is a skill that can be developed over time, emphasizing that it's about building relationships, not just pushing products. "Sales is a muscle that you build," she explains, stressing the importance of understanding and connecting with clients. She also highlights the critical role of customer retention, noting that simple gestures like checking in with clients can lead to lasting relationships. With a clear sales strategy and attention to detail, entrepreneurs can ensure sustainable growth and customer loyalty.