Leah Xaba is the Project Director in the brand division, where she oversees SAICA's strategic brand management team and leads overall brand management operations. She has extensive experience in marketing and communications, with a strong focus on brand leadership, and has worked for several organisations in the financial services and health sectors. Leah holds an MBA, and other qualifications in Brand Communications and Marketing. She is passionate about brand building as well as creating brand narratives that appeal to a diverse audience. Leah is an advocate for youth empowerment.